Define the process. Identify the gaps. Offer optimized solutions. Design the system. Implement the tool. Train the users. Monitor the outcome. Enhance as needed. Repeat. 

Krystal D. Carter has spent nearly two decades leveraging the Salesforce.com platform to create technical solutions for streamlining and optimizing processes wrought with manual dependencies. 

Because Krystal started in customer service, the end user's satisfaction and adoption of SFDC is always at the forefront of the cloud solutions that she designs. She's determined that her team will be a department with #QuickWins #DoneRight focused on providing her customers with solutions that make their lives better by making their jobs easier. 

Krystal has managed SFDC in many industries including Oil & Gas, Medical Waste, and Communications. She's worked as both a member of the IT Group as well as with the Business Development groups and has oftentimes worked as the liaison between the two. 

Because she believes in giving back, she supports non-profits, and whole-heartedly supports SFDC's touted "1:1:1 model". She's recently joined the board of United Against Human Trafficking and is excited to begin working with Big Brothers and Big Sisters of Greater Houston. 

On the rare occasion that she is not elbows deep in SaaS, Krystal appreciates the time she spends with her family and friends enjoying life's simple pleasures: movie watching, hosting game nights, and collecting passport stamps with The Green-Eyed Venuist.