Salesforce admins are the people who bring innovation to life. Fighting inefficiency, spreading innovation, and championing productivity wherever they can, Salesforce Admins are the humble heroes who connect their companies to their customers in entirely new ways. Learn how to deliver innovation and data-driven business decisions at your company with Salesforce. Join Parker Harris, co-founder, Shawna Wolverton, VP Product, and Sarah Franklin, Head of Admin Marketing in a celebration of our Salesforce admins.

So many companies run on Salesforce, it’s practically an industry unto itself. The customer success platform has 150,000 customers and over 3.75 million subscribers, making it one of the largest tech companies in the world. But Salesforce deserves applause for more than its massive growth. Over the last 18 years, the company has created a stunning 1 million jobs. One of the chief roles to emerge is the Salesforce Administrator—or the Awesome Admin.

In 2016 we were presenters at Dreamforce, Salesforce.com's annual tech conference which had over 130,000 registered attendees.  Krystal, having an unnatural obsession with reports and dashboards, shared with Salesforce Admins tips for asking the right questions in order to create the best reports. 

Dreamforce 2016 Admin Theater session